"The first impression is the one that counts" so your WEB must have a design according to the image you want to transmit of your company offering the best experience to the users.
Use your WEB as another communication channel, publish news, experiences, stories to keep your customers interested.
On-Line sales is a unique opportunity to expand your sales horizons, it is always advisable to start with your own site to accumulate experience, instead of going directly to the marketplace.
It is not enough to have a website, but it must have a useful purpose in which the consumers can get the most benefit, especially those on-the-go which contact your web by phone. More than 80% of Internet searches are done on cell phones, it is vital to think about designing a website that is 100% adapted to these devices