A web site is a collection of web pages about related content, located under a single domain name and published on at least one web server by a single person or organization. It can consist of a few static pages or several applications running at the same time.
The Internet is a great equalizer, where a small company can have a well-made and organized website with fresh content as much as a much larger organization. In this way, those who visit the company’s website can deliver its message, its brand, and information about its products and services at no less of an advantage than larger companies. Let’s point out two such best uses of the website that can be critical for small business owners.
Anyone could argue that in this day and age, websites, unless they are e-commerce sites, don’t sell. In a certain way, that may be a true statement, but also very misleading. In most cases, when a business is not selling through its website, it can take advantage of three specific things:
In a world where 97% of consumers look up information online, not showing up on a search tends to make consumers think that it is suspicious they could not find information. So even if your website is not setup for sales, your company does not have to lose a potential sale or attracting an employee over legitimacy issues or lack of information for the web visitor.
However, and more importantly, when your small business has a website, make the most of the web and use the technology to serve your potential customers on demand. Offer calls to actions, such as options to make an appointment, contact a sales representative, watch or download a demo, request a quote or sign up for future notices.
The time of a business owner is limited and using every tool available is important. A website should be one of those tools in your arsenal when it comes to make your business a success.